We treat coffee like a science, but water like a chore.
pHlo eliminates the friction.
High-performance individuals drink lukewarm, contaminated tap water because every alternative adds friction.
Takes 5+ minutes to filter. Usually empty when you need it most.
Slow flow (45s fill time). Water is often lukewarm and poorly filtered.
Expensive and wasteful. A logistical hassle to keep stocked.
pHlo is the first countertop hydration station designed for speed.
We are targeting the "Wellness Tech" sector (CAGR 23%). Our audience consists of Bio-hackers, WFH professionals, and early adopters who already pay a premium for friction reduction.
Target Audience: High earners ($150k+) who optimize health.
Insight: Similar adoption curve to Nespresso, Dyson, Peloton.
Hardware creates the lock-in. Consumables drive the Lifetime Value (LTV).
*Based on Filters (6mo), Pods (2mo), Extra Bottles
Year 1: Heavy Hardware Sales for User Acquisition.
Capital will be deployed immediately to finalize tooling and initiate the manufacturing run.
Status: Done. Sourcing components now.
Month 1-3. Molds and initial R&D finalization.
Month 6. Validate demand & cash flow.
Month 12. D2C fulfillment begins.
Contact
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